/T_E_P

Generative | Branding | Processing

Trademark_Electric_Painting is an examination of corporate colour coding and advertising practice. The method of colour-association is synonymous with the capitalist mode of mass production - a useful tool in infiltrating the subconscious of a target audience throughout a campaign of reminder advertising. This project subverts these ideas of the trademark and colour branding by taking a reading of the most dominant colours in some of Europe's most recognisable brands, and generating an abstract visual composition based on them. Because the compositions are automatically computer generated, one could view the piece as being an ironic synthesis of an art factory: a machine that constantly generates new "electric paintings" based on the detritus and distortions of some of the world's most powerful brand identities.

The project can be viewed online at openprocessing: | version 1 | version 2 |

Images